Blogging--it's all over the web, and I do mean all over the web. In her 2003 article, Meet the B-Blog, Kathleen Goodwin noted that an incredible number of bloggers were interacting across half of a million blogs, with over a thousand new blogs showing up every day. Initially, the blogosphere appears like a conglomerate of teen angst, purple journalism and creepy voyeurism. How could it be any used in business? The simple truth is, savvy businesses caught to the fact that, in accordance with Goodwin, B-blogs can provide organizations a platform where information, data, and opinion could be shared and traded among employees, customers, partners, and prospects in a way previously impossible: a two-way, open exchange. Many well-known corporations use blogging to reconnect with customers and grow their businesses. All in all, it seems like Microsoft, General Motors, Boeing and Sun Microsystems may be good company to help keep. Still, for many small enterprises, blogging seems about as in reach as mining for diamonds in South Africa. How does your small business owner go about blogging, and will it certainly work like it does for the giant corporations? Blogging: more info What In accordance with Wikipedia.com, a weblog, or blog, is an internet site where regular entries are created (such as for example in a journal or diary) and presented in reverse chronological order. Blogs often offer commentary or news on a particular subject, such as for example food, politics, or local news; some function as more personal online diaries. More simply, a blog is a low-cost platform which users can express their applying for grants a certain subject. Regarding your business, the blog's subject would be related to your service or product. Additions to blogs are called posts, and each post can link to other info on the Internet--websites (especially your own), other blogs, articles, photos, videos, and audio recordings. Imagine the options with that sort of power close at hand. Better yet, read the next article in this series--Blogging: The Why. Andrea's writing background includes features, editorials, reviews, profiles, poetry and fiction. She was the winner of the MOTA short story contest in 2002 and received honorable mentions for fiction from Writer�s Journal magazine in 2002 and 2004. Andrea served as editor of AVA (Advertise Virginia) Magazine from 2005 to 2006. Check out her blog at http://creativewithwriting.blogspot.com
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